Serif wordmark and system that lifted perceived value overnight.
The brand had to earn trust at first glance — modern, distinctive, and flexible enough to work everywhere from favicons to signage.
Fashion · Brand identity
Maison Rue
Serif wordmark and system that lifted perceived value overnight.
- Client
- Maison Rue
- Industry
- Fashion
- Year
- 2026
- Result
- +68% average order value
About the project
What we designed
We designed the Maison Rue logo to communicate professionalism and character in a crowded market — a custom mark with thoughtful construction, paired with typography and colors that scale from a 16-pixel favicon to a full storefront.
What we delivered
- Logo design
- Logo variations
- Typography
- Color palette
- Brand mockups
- Social media kit
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